How To Make Your Skin-Care Products More Effective

Posted on October 6, 2011 by Sheena Rush — Leave a comment

Exfoliate Exfoliate Exfoliate

Exfoliants gently remove built-up dead skin cells, revealing new skin. Your skin produces new skin cells everyday and the average adult can shed thousands of dead skin cells a minute. Sometimes they don’t shed off on their own and end up sitting on the skin. Exfoliating helps remove the dead cells, excess dirt and oil from acting as a barrier and possibly leading to other skin problems such as breakouts. To receive the full benefits of your skincare, you will have to remove this debris so the product ingredients can get in. Whether it’s daily or weekly, the removal of the built-up skin cells is an important step that will keep your pores clean, the skin glowing and your fine lines away.

For everyday, use a gentle cleanser that contains a mild scrub with micro beads. Using anything with components rough and abrasive can tear the skin and cause further damage to the epidermis.

Twice a week you will want to you use a more advanced exfoliator such as a home Microdermabrasion system. Using a system that provides the same professional grade exfoliating crystals used by dermatologists will help to immediately reveal more radiant, healthy-looking skin and in the comfort of your own home.

Recommended Order Of Application

When it comes to your skincare order…the most active and concentrated product should be applied first. After cleansing and exfoliating your skin, you will want to use your serums, skin lightening treatments and or acne treatments next. It is said that whatever product is applied first will penetrate the best. If you are trying to actively fight two different problems…my suggestion is to use one product in the morning and the other product in the evening. This way you will receive 100 percent efficacy from both. Your next step would be to apply your moisturizers and antioxidant serums. These products tend to be thinner in density and should be applied next. Thicker products such as your sunscreen and or night creams should be applied last so that they can solidify and reinforce everything. Finish off your skincare routine by applying your eye cream or serum around the eye area.

Apply To Just Washed Skin

Applying your skincare routine on clean skin will make sure that nothing blocks or interferes with the effectiveness of the ingredients. Damp skin also acts like a sponge and will absorb products quickly.

Use Warm Water

When you wash your face with warm water, you open up the pores of your skin. This allows for effective cleansing allowing dirt, oil and other residue to leave the skin. Open pores also makes it easier for the beauty products to absorb into the skin. Plus, when the skin is warm the ingredients interact with the cells more quickly.

Retinoids Are For Night

Your skin is more active while your sleep than any other time of the day. Skin temperature rises while your are sleeping causing more blood vessel activity and open pores. This allows our retinol products to penetrate the skin better and be more effective. Exposure to sunlight can make retinol unstable and weaken, so it’s best to apply it at night.

Use SERUMS

the main reason you’d want to use a facial serum is to get added nutrients into deeper layers of your skin that a regular moisturizer is not able to reach. When you want maximum impact, you will find the strongest dose of active ingredients found in serums. Serums are highly concentrated and when applied morning and evening, protect your skin from environmental damage, including sun damage and pollution.

What is your daily skincare routine? Any tips you have found to get maximum your results Feel free to comment below.

Best

– Sheena Rush

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Tagged with: acne treatments, anti aging, best skin care, cosmetics, skin care products, skin care treatment, skincare
Posted in Skincare

Is Formaldehyde Bad???

Posted on October 1, 2011 by Sheena Rush — Leave a comment

This article is very interesting for those individuals that may be questioning the formaldehyde issue in straightening products. Please note that the author is suggesting the idea that formaldehyde is found in various beauty products and not just smoothing treatments. Hhhhmmmmmmm…..Interesting.

Source: Happy.com

Formaldehyde Is Unsafe in Hair Straighteners

2011-09-30 | 08:33

At its 120th meeting in Washington DC this week, the Cosmetic Ingredient Review Expert Panel (CIR) reached its final conclusion on the safety of formaldehyde and methylene glycol as used in hair straightening products and found them to be unsafe under present conditions of use.

CIR, an independent, non-profit body of scientific and medical experts that assesses the safety of ingredients used in cosmetics in the US , initiated the review at the request of FDA, the Professional Beauty Association, and the Personal Care Products Council (the Council).

The Expert Panel noted that the safety of methylene glycol and formaldehyde in hair straightening products depends on a number of factors, including the concentration of formaldehyde and methylene glycol, the amount of product applied, the temperature used during the application process, and the ventilation provided at the point of use. The Panel concluded that under present practices of use and concentration, formaldehyde and methylene glycol are unsafe in hair straightening products.

“CIR reached its conclusion after a comprehensive review of the available safety data and information and a robust discussion of this difficult and complex issue. We support the panel’s findings,” said Jay Ansell, Council scientist and vice president of cosmetic programs.

The panel also concluded that formaldehyde and methylene glycol are safe for use as a preservative in cosmetics at minimal effective concentration levels and that they do not exceed established limits and are safe in nail hardening products in the present practices of use and concentration.

Read full article

The chemical is a preservative and should be avoided if exposed in certain conditions and I could not agree more. Most of us expose ourselves to this chemical on a daily basis and don’t even realize it. When it comes to smoothing treatments or relaxers, First off….This service should ONLY be applied by a licensed cosmetologist. I believe the problems happen when there is lack of ventilation and incorrect usage. The product is to be used sparingly and many will use way to much. This article also states that formaldehyde used as a preservative is OK…My thoughts are if you expose yourself to bleach, ammonia, actual chemical relaxers and perms….then I can’t see how you can be bothered by the issue that the smoothing systems are facing. There are legal amounts of this chemicals found in many everyday products we use.

What are your thoughts and feelings on this issue??? Please feel free to leave your comments, I would love to get your feedback.

Tagged with: brazilian blowout, formaldehyde, relaxers, smoothing system, smoothing treatment
Posted in Hair

How to hide and get rid of under eye circles!

Posted on September 29, 2011 by Sheena Rush — Leave a comment

What causes those nasty under eye circles???

One cause of chronic dark eye circles is hyper-pigmentation in the skin. Prevalent on all skin colors and types, but most often found on darker skin tones such as African-Americans, Southeast Asians and Southern Italians. If you are in the sun a lot, then it is possible that this exposure is the cause of your dark under eye circles. Sun damage can increase pigmentation around the eyes and making your skin look darker.

Some Medication that cause the blood vessels around the eyes to expand can result in dark eye circles. With the skin being thinner and more translucent round the eyes, the increasing blood flow shows through.

The number one reason for dark circles is the aging process. The skin around the eyes is the thinnest and most delicate skin of your face. Like all skin, the eye area is webbed with tiny capillaries and blood vessels. As a person ages, the fatty layer under the skin starts to diminish…allowing the blood vessels to shine through and appear more noticeable.

My secret to hiding those nasty bluish purple under eye circles is to mix a pink facial highlighting pen with a concealer shade that is one shade lighter than your foundation color. The pinky/peach color plus light reflecting pigments will brighten and neutralize the dark blue undertones from the skin. Another tip is to apply concealer after applying your foundation. When you apply foundation over concealer you have a tendency to blend it into the foundation. You want to keep the concealer concentrated on the areas that need the extra coverage. Also a great foundation is going to allow you to not need that much concealer and allow you to keep the extra coverage where you need it.

When looking for a product to help eliminate all these problems….I suggest using a creme or serum that will provide you with a broader range of anti-aging benefits, firm, brighten, moisturize as well as minimize the appearance of fine lines and wrinkles.

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Posted in Hair

Ombré Tricks, Tips and Techniques from a Color Master

Posted on September 15, 2011 by Sheena Rush — Leave a comment

I am a huge fan of the Ombre coloring technique and a specialist on Balayage. I love continuing my education and when doing so, I came across this article. For anyone interested in learning this technique or thinking of getting this look done on themselves… Here it is straight from a well respected celebrity hair stylist on his advice and expertise on Ombre Color.

Source: behindthechair.com

What can we say about John Sahag’s Color Director Doug Macintosh? Plenty! He’s one of New York’s most talented, innovated and celebrated hair colorist who has quite the celebrity following—Carey Mulligan, Renee Zellweger, Christina Hendricks and Abbie Cornish just to name a few. He’s also pretty amazing at creating breathtaking ombré results on his fashionable and sophisticated clientele. To help you become a master, Doug shares his 10 tried-and-true tricks, tips and techniques for creating stellar ombré in the salon.

1. Make sure the hair is at least shoulder length. Ombré is supposed to be sun-kissed in appearance. Think leftover exposure from last summer. Short hair is not long enough to have been “ombré-aged.” It will just look funny if it’s not long enough!

2. Most clients who want the ombré look don’t realize it is a fashion-forward look. The haircut needs to accompany it. Someone with too many short layers may not get the same effect as someone with one length or long layers. It’s important you educate your client and steer them in the proper direction.

3. Speaking of layers, it’s important to remember that the less amount of layering in the cut the more delineation between the light and dark features in the hair. If the client does not want a severe look then try to stay as close as you can to the base color.

4. Not matter how striking my client wants their ombré to appear, I ALWAYS place a few pieces of highlights around the face.

5. The biggest question I am asked from colorists is, “How do I lighten the ends?” There are several different ways to go about this, but the easiest is to tease the ends into a tight backcomb. Once this is done, put on a pair of gloves and apply the lightener to…the GLOVES! Take your gloved hands and SQUEEZE the teased ends. Yes, it really is that simple.

6. Use powder lightener to create an ombré look. I like going this route instead of using traditional hair color, especially high lift colors. Since they require a 2:1 mix, the liquid is too runny. Stick with the powder.

7. If you plan on using a Balayage technique on the ends, I recommend you use a moist lightener. I love Pure Platinium from L’Oréal Professional. It never dries out and always stays put!

8. If you’re using foils for the ends, I recommend you start with big weaves at the nape and use a light foil. You’ll love the results.

9. And speaking of foils, I DO NOT recommend using long foils. They can be heavy and pull the hair and product which causes it to leave bleed marks in the hair.

10. Remember, there are no rules set in stone when it comes to the ombré technique. Be creative. Consider using color on the ends. This trend is all over fashion blogs and on the runway. It’s like the return of ends dipped in Manic Panic that were hot in the 90’s!

Read Full Article

Please note that this service should only be provided by a licensed professional. Services being provided by unauthorized individuals can result in damage and breakage to the scalp and hair.

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Or email me at sheenarushartistry@gmail.com

Tagged with: Application, balayage, Haircolor, highlights, how to, Ombre
Posted in Hair Color

How to Wear the New Fall Makeup Trends

Posted on September 13, 2011 by Sheena Rush — Leave a comment

New York Fashion Shows give us an exciting sneak peak on what will be the hottest beauty trends for the upcoming season… Check out this fun article I found on how you can wear the latest fall makeup trends straight from the runway. The author Charli Schuler does a great job giving you tips on making this seasons makeup more wearable so any girl can recreate the looks at home.

Source: totalbeauty.com

Fall catalogs have been piling up on my coffee table for a couple of weeks now, which means that not only is a new season upon us, but that I’ll be broke before I know it. The good news is that while I have a weakness for over-spending to build my wardrobe, I won’t have to drop much cash on makeup this season. Why? Returning trends! If you already have shimmering shadows, black eyeliner and blue nail polish in your arsenal, you’re almost fully stocked.

I’ll admit that, at first glance, I was bored by some of the looks sashaying down the runway this season (bold brows, blood red lips … familiar much?), but then I noticed plenty of fun, fresh spins on ’70s-inspired eye makeup, “no-makeup” makeup, and other classics. What I like most was that with richer, more glamorous colors and textures, a lot of looks were still day-friendly — even the notoriously sexy smoky eye.

So, while I take a break from dog-earing pages of my J. Crew catalog, let’s check out the trends I think should make it (back) into your style this season, along with my favorite ways to recreate them at home.

Rich lips

From a gentle matte pink smudge to an intense blood-red stain, bold lip color isn’t going anywhere this season. One of my favorite fall runway looks involved pairing deep red lips with a subtle beige smoky eye. To get this look for day, I like to line and fill in lips with COVERGIRL LipPerfection Lipliner in Passion 215, $5. Then, I top with COVERGIRL LipPerfection Lipstick in Euphora 360, $5.49. To balance the lips, I like to use my ring finger (it applies the least amount of pressure, according to COVERGIRL makeup artist Molly Stern) to blend COVERGIRL Intense ShadowBlast in Brown Bling, $8.99, from lashline to crease. Then I apply a few coats of mascara. Transitioning to night is easy: I just touch up the lips and sweep a bit of gold shadow over the primer/shadow I already have on.

Flawless no-blush face

Clean skin — as seen on those androgynous Calvin Klein models’ faces — is in. Sad thing is, a lot of us weren’t born with it. But that’s where great moisturizing products — and patience — come in. To put my best face forward, I use this tip I saw once backstage at Fashion Week: Use an exfoliating cleanser, then apply an SK-II Facial Treatment Mask, $90/6-pack. Afterwards, apply a layer of tinted moisturizer or, for more coverage, a cream foundation. (Note: I have dry skin, so if you have oily skin, you may want to go oil-free here.) Apply concealer where needed. Since this trend means hands off the blush and bronzer, I usually swipe a highlighter (try Nars Multiple in Copacabana, $39) on cheekbones, or anywhere I want to highlight. Then I set everything with a touch of powder.

Orange eyeshadow

This one can go from a time-saving tip to a more involved smoky eye, so depending on your comfort level, there are tons of possibilities. I lean toward the time-saving tip, which is basically patting on neutral shimmery bronzer as an orange-y eyeshadow. (Try COVERGIRL Cheekers Bronzer in Golden Tan 104, $3.84.) I like to do this just from lashline to crease and pair it with a few coats of black mascara. You can also apply a bit of the same bronzer on the cheeks, and then slick on a sheer-but-bright coral lip. If you want to go smokier and have a little more fun with the eyes, try blending your bronzer “shadow” with chocolate browns or golds, which tend to flatter all skin tones.

Soft smoky eye

I always forget to apply eyeliner when I’m in a hurry, so I’m glad this is now a wearable trend. The trick here is to blend two or three shadows from lashline (darker shade) to brow bone (lighter shade), preferably using soft, shimmery colors like taupe, gray or dark beige. (I love using cream shadows like Shiseido Shimmering Cream Eye Color in Patina, $25.) Now, skip the liner and just apply mascara. The result is a totally feminine, day-friendly smoky eye — without the harshness that’s usually associated with too much black liner (and often necessary to play your eyes up at night).

Metallic smoky eye

I’m partial to bronze smoky eyes — I think it looks great on almost all complexions — but this season has shown a lot of potentially tricky gunmetal grays, silvers, greens, and blues. Keeping the application subtle makes this trend much less intimidating. Just use a smudger brush to apply champagne, silver, or pewter shimmery shadow (such as COVERGIRL Intense ShadowBlast in Platinum Pop 805, $8.99), all the way around the eye. Then, to add a little more drama, draw a super fine black line all the way around the lashline with a self-sharpening liner.

To read the full article

About Sheena Rush

Sheena Rush is an established hair and makeup expert and owner of Sheena Rush Artistry. Her work has been featured in magazines, advertising campaigns, weddings, television and more. I have an extreme passion for the beauty industry and making people look and feel good. My other passion is helping fellow artists perfect their craft and build a successful and fulfilling career. I’m inviting you to connect with me. I love feedback. Leave a comment below.

To learn more about Sheena Rush and keep up with the latest beauty trends, products and how to tutorials, show your support and subscribe to my blog.

Tagged with: Beauty, Fall Makeup, Fall Trends, Makeup, Makeup how to, Makeup Looks, makeup tips
Posted in Hair, Makeup

Get The Look

Posted on August 6, 2011 by Sheena Rush — Leave a comment

Get The Look from my photo shoot with Kut from the Kloth Fall 2011 Collection. An inside peek inside my makeup kit with the step by step approach and products used so you can recapture this look at home. For more information about this company go to http://www.kutfromthekloth.com/ or find them on Facebook http://www.facebook.com/kutfromthekloth

Step 1:

Start with a clean face. If your skin is looking dull, dry or flaky. You must use a gentle exfoliating cleanser. Here are a few of my favorites.

TimeWise® 3-In-1 Cleanser:$18
St.Ives Naturally Clear Blemish & Blackhead Control Apricot Scrub:$4.29
Mark. Help Wanted Anti-Acne Exfoliating Cleanser:$10

Step 2:

Prime the skin with Smashbox Photo Finish Foundation Primer $36

Step 3:

Jane Iredale Circle\Delete® Concealer #2 – Peach $29

Before applying foundation, start by using the darker side (more pink side) of the concealer under the eyes, in the inner eye corners as well as over the lids to cancel out any bluish or purple discoloration. You can apply using your ring finger or concealer brush. After applying, use your ring finger to pat in the product to blend into the skin. Using a concealer that is pink,peach or salmon colored will be the best thing you ever do to remove discoloration in the eye area easily and with very little product.

Step 4:

Jane Iredale The Handi Brush $43
Jane Iredale PurePressed® Base SPF 20 Foundation:$49.50

Apply the foundation in downward short strokes using the brush. If you are looking for full coverage, I recommend layering on the product first by applying in downward strokes…then with the second layer, patting on the foundation.

Step 5:

Jane Iredale POMMISST™ Hydration Spray $17.50

Using one of three available hydration sprays, lightly spray your face from about 12” away. This is a must for setting your mineral foundation, adding moisture and revitalizing your complexion for a flawless finish.

Step 6:

Sigma Large Shader Brush – E60 $9
MAC Paint Pot in Groundwork $17.50

Using the E60 brush, apply a thin layer of this neutral tan/soft brown color all over your eyelids to just above the crease. Then apply extremely close to the lower lashes. Do not apply to the brow bone or the inner corners of the eyes. This product is waterproof and acts as a primer to leave any eyeshadow applied after to last all day without creasing. This is a must have in my makeup kit.

Step 7:
Sigma Medium Angled Shading Brush- E70 $9
Sigma Pencil Brush- E30 $9
Sigma Tapered Blending Brush – E40
mark I-Mark Custom Pick Eye Shadow in Tiki $5
MAC Eye Shadow in Espresso $15
Jane Iredale White/Pink Highlighter Pencil $15
Mary Kay Waterproof Mascara $10

Using E70 brush, I applied a wash of the Tiki shadow all over the lid and slightly above the crease. With the E30 brush, I then I applied the same Tiki shadow along the lower lash line. With the Espresso shadow, I continued to use the E30 pencil brush and applied this darker color close to the upper lash line and outer crease area. Then make sure everything is well blended using the E40 blending brush to soften any hard lines or edges. The white side of the highlighter pencil was used in the inner corner area to brighten the eyes. Finish with mascara.

Step: 8

Sigma Duo Fibre – F50 Brush $16
Sigma Large Angled Contour – F40 Brush $14
Mary Kay® Mineral Bronzing Powder in Canyon Gold $12
MAC Powder Blush in Dollymix $19.50

For that glowing skin, lightly dust the bronzer anywhere the sun would naturally hit the face..such as the cheeks, forhead and nose using the Duo Fibre brush. Then smile to add the blush to the apples of the cheeks for a hint of Dollymix color with the angled contour brush.

Step 9

MAC Grapefruit pink Lipstick $14.50
MAC Lustreglass in Flashmode: discontinued ( a sheer, very pink shimmer gloss)

Apply lipstick first and finish with lip gloss for added shine.

Your Finished!

Mark. http://srush.mymarkstore.com/
MAC http://www.maccosmetics.com
Jane Iredale http://www.janeiredale.com or Grand Avenue Salon, 2120 Grand Avenue, Chino Hills, CA 91709
Mary Kay http://www.marykay.com
Smashbox http://www.smashbox.com
Sigma Brushes http://www.sigmabeauty.com/?Click=68230

Tagged with: Application, Jane Iredale, MAC, Makeup, Mark, Mary Kay, Products, Sigma, Smashbox
Posted in Makeup

Bb. Texture Creme

Posted on July 10, 2011 by Sheena Rush — Leave a comment

How to apply: Work through damp hair (a must). Start with a small amount and build. Let sit a minute, then loosen and ruffle, freehand. Apply at roots for extra lift. Use a diffuser for more volume all over. Curl random strands for a more polished look. Not a good product for same day round brush styling.

A new product that gives hair that elusive, undone-yet-done quality, with a hint of grit, hold and a tousled, shine-free finish. This product is great for next day blow dry styling. Simply comb through your hair the next day and round brush…..the volume is incredible. For those very fine haired gals, this product is for you… comb the product through damp hair and blow dry with your hands or diffuser for more control. Then with an ron, create a mixture of different kinds of waves and curls. Shake the hair to separate curls for a more tousled look. The style will last for days!!!

www.bumbleandbumble.com

Also sold at The Grand Avenue Salon

2120 Grand Avenue

Chino Hills, CA 91709

Tagged with: Application, Bumble and Bumble, Products, styling, waves
Posted in Hair, Videos

Maybelline Superstay 24 Color…. A Must Try

Posted on July 3, 2011 by Sheena Rush — Leave a comment

Having an amazing lip color doesn’t always have to mean spending a lot of money… I am a makeup artist working for photo shoots and weddings and I am always looking for lip color that will wear all day without having to do constant touch-ups. It makes my job a whole lot easier when I find makeup that stays all day long. A lot of brands including some of the more expensive ones promise to have long lasting, all day wearing lipstick, lip gloss stain and so on. Believe me I have tried a whole lot of those and they sit in my kit. When it comes to something you wont have to touch up every 15 minutes…buy Maybelline Superstay 24 color! I promise you wont be disappointed and it wont break your pocket book.

Product Details

Why You’ll Love It

Meet the 24-hour lipcolor that stretches the limits of longwear:
• Micro-Flex formula glides on and looks gorgeous all day
• No crumbling, no caking, no fading, no feathering, no transferring
• 2-step lipcolor in one pack
• 30 long-lasting shades

This product really does live up to the name…you can eat, rub your lips, kiss someone and it won’t move. I also like that is does not flake. On one side of the tube you have the lip color with an easy applicator tip. I also recommend using a lip brush for precise application. Apply the lip color first and wait 2 minutes then apply the lip balm that is supplied on the opposite end of the tube. You can use any lip balm or gloss you like…this will keep your lips feeling moist all day. Like I said this product really does last so use an oil based makeup remover to take the lip color off.

for more information

www.maybelline.com

Tagged with: Makeup, Products
Posted in Makeup

My Love For Ombre Haircolor

Posted on July 3, 2011 by Sheena Rush — Leave a comment

More and more I find myself giving my female color clients the Ombre look. This technique is the latest trend in hair color and you have probably seen almost every celebrity sporting this style in various degrees from subtle to the totally obvious. Ombre hair color is the look of softer deeper hair color or highlights that gradually get bolder and lighter through the mid-lengths and ends. My way of providing this service is with the art of Balayage, a freehand highlighting technique. I give my clients bold highlights right around the face for brightness, and then fewer, deeper highlights in the crown. Then I add more brightness through the mid-lengths and ends. I think this is the perfect summer hair color for a low-maintenance gal—long darkish roots which eventually lightened to a sun-kissed shade at the ends. Your hair will continue to look great even when it grows out. My clients love that they are able to more wear out of their color and extend their visits to the hair salon. This look is also popular during the fall and winter seasons. My suggestion for transitioning your Ombre hair out of summer is to deepen your root color to something rich…then tone down your current highlights to a color that is only a one to two shades lighter than your base color. Your still going darker for the new fall or winter season but keeping some contrast for interest. Clients looking for something new, trendy, or youthful will love the Ombre look.

For more information about Ombre Color email me at sheenarushartistry@gmail.com or call 909-561-2517. You can also book online at www.sheenarush.com

Tagged with: balayage, highlights, Ombre
Posted in Hair Color

Using Square to take credit card transactions

Posted on April 7, 2011 by Sheena Rush — 4 Comments

I heard about Square from one of my favorite video bloggers. She is a freelance artist and suggested using it when providing services on location. Credit Card Companies are very expensive and charge multiple fees making it difficult to understand how much you actually spend when taking credit card transactions. Usually there is a monthly fee for the service as well as a maintenance free. A per swipe fee on top of the percent rate on the different credit card types. Also the swipe fee is different from the manual keyed in fee. Confused??? That is how I felt!

Never before could you except credit cards on location, you would have to ask for check or cash only. Everyone carries a credit card these days that is why I jumped on the ability to accept credit cards and get paid no matter where my business takes me. I have been using Square for a while now and I just love it!!! It is so easy…to get started you have to sign up at squareup.com and download the app to your smart phone. I received my free credit card reader in the mail in 3 days.

The Square is a tiny magnetic card reader that plugs into the headphone jack of an iPhone, iPad or Android phone. To make a transaction, simply open the Square App, enter the amount to be charged…swipe…and have your client sign on the screen. You can instantly send clients a copy of their receipt to their cell phone or email. In just 3 days, I receive my payment. by automatic transfer, directly into my account.

Square was started by Jim McKelvey and Twitter co-founder Jack Dorsey, who runs it with chief operating officer Keith Rabois, a veteran of PayPal. Security is one of the biggest priorities at Square. U.S. Government regulations require them to verify all their users citizenship and bank account ownership with their name, social security number and date of birth. In addition all information submitted to Square by users has been encrypted and submitted to their servers securely. The software exceeds all PCI-Compliant regulations and Square’s website and API are accessible via 128-bit, extended-validation SSL certificates issued by VeriSign. So for all you nervous people, you can rest assured that this device is safe and secure.

Details on the Square:
* Free app for iPhone, iPad & Android.
* Get paid. with Visa, Mastercard, American Express, Discover
* Daily deposit to your bank account.
* Simple pricing: 2.75% per swipe.
* If you enter credit card numbers manually, Square costs 3.5% + 15¢ per transaction.
* No commitments.

There are no complicated contracts, monthly fees and you don’t need a merchant account.

To start using Square, go to http://www.squareup.com